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Can business successfully adopt Web 2.0 (21 Web) collaboration

The Daily Brief says:   Can business create and harness the collaborative wisdom?  Collaborative wisdom, it's a cut above the collective wisdom!   I believe we  used to call these the synergistic effects.   Can it be done online?   Enterprise 2.0, from Web 2.0 or my terms 21Web and Enterprise Evolved.  Article mentions Dabble DB (spreadsheets), Salesforce, Google Spreadsheet,  Writely, ThinkFree Office, Jotspot and Zoho Writer.  Last four are document sharing enablers online. 

The diffusion of knowledge and corporate direction throughout the company and it's various units, regions and locations was the major challenge I saw when active inside.  Will these collaborative approaches help?  I think so but we need widespread diffusion.  We also need to extend them beyond the simple sharing of documents, spreadsheets, calendars to the development and monitoring of the corporate strategic plan, yearly business plan and current targets and goals.


GlobeAdvisor.com   (story link non subscription)

(excerpt from original story
Harvard Business School professor Andrew McAfee calls it "Enterprise 2.0" -- a set of interactive, Web-based applications that companies can use to help employees work together and get the jump on rivals, without the cost of buying and hosting expensive software.

 "There is something about these new tools that enable new practices of collaboration," former Xerox chief scientist John Seely Brown told a recent technology conference. Michael Rhodin, general manager of IBM's Lotus division, said the Web 2.0 method of "capturing collaborative wisdom . . . is a different take on knowledge management, which was fundamentally flawed."

One of the latest entrants in this field is Vancouver-based Dabble DB, which came out of private "beta" mode this week and launched the public version of its service: An interactive database management tool that will spread joy to corporate project managers everywhere.

"This is Web 2.0 for the enterprise," the company's two 20-something co-founders, Andrew Catton and Avi Bryant, said in a recent phone interview. "It is absolutely for businesses, not for the average consumer user. What we've done is take all the principles of Web 2.0 and apply them to the enterprise."